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Clarins appoints Haygarth as lead marketing agency
Following a competitive pitch, Haygarth has been appointed as the lead marketing agency for Clarins UK. Haygarth will work on existing and new product innovations,...
Trebor Win Small offers consumers the chance to win £5 to £50 cash prizes
Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small....
Kiddylicious creates new mobile game
Baby and toddler food brand Kiddylicious has created a new version of its popular online game, Wafer Wipeout, with new graphics, ingredients and prizes. The Candy...
First Bus Scotland puts ‘bus in a box’ in experiential activation
First Bus Scotland has delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘bus-in-a-box’...
Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw
Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola...
Air Canada showcases destinations with ‘Poutinerie’ pop-up
Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the...
Jägermeister in Big Chill pop-up forest takeover for London Cocktail Week
German alcoholic drink Jägermeister, official sponsor of London Cocktail Week 2018, is showcasing the complexity of its 56 herbs and spices with a collection of...
Samsung reinvents iconic sculptures to help men face domestic appliance fear
Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’,...
Cadbury partners Royal British Legion for WW1 Dairy Milk Remembrance Bar
Cadbury is marking the centenary of the end of the First World War, which takes place on November 11th 2018, by releasing a limited edition Cadbury Dairy Milk...
Pack-a-Punch
Oct 05, 2018
We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass From movie downloads to cuddly toys, family holidays to festivals, it seems to...