shopper

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The permissibility of pleasure: How less is becoming more

Callum Saunders, Head of Planning at ZEAL Creative, shares how brands must cater their products and services to the shopper demand of permissible pleasure. The world of...

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NEXT Appoints Savvy for their Christmas Experiential Campaign – Christmas Jumpers and Jammies Hit the Road

Leading retail and shopper marketing agency, Savvy, are excited to announce that it has been appointed to carry out a festive integrated, campaign for NEXT –...

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Westfield London launches Merry Mutts Motel

This week, Westfield London opens the doors to a one of a kind Christmas canine experience – The Merry Mutts Motel – a festive themed doggy drop off service, helping...

Beano chicken

Beano unveils new festively bonkers London Christmas window display

Beano has continued its rubber chicken Christmas tradition with a brand new window display, unveiled today at their Fleet Street office. This morning passers-by were...

black friday savvy piece

Record shopper involvement in Black Friday, but challenging Christmas expected for many retailers

New research investigating UK household shoppers’ plans for Black Friday and Christmas 2019 has been launched today by leading retail and shopper marketing agency,...

gekko survey

Will collaborative retail save our high streets?

Independent retailers should think creatively and work together to avoid going to the wall and revitalise beleaguered high streets, according to a new report...

November 2019

The LEGO Group unveils the Twelve Rebuilds of Christmas at famous London hotel

Creativity has been brought to life in brick-form at The Savoy after The LEGO Group unveiled the Twelve Rebuilds of Christmas.  A rewrite of The Twelve Days of...

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Logic brings Shape and Vape to UK cities

Logic Vapes are bringing the #1 selling pod device*, Logic Compact, to cities around the UK. Logic’s Shape & Vape is an immersive and disruptive experiential...

sainsburys giving store

Sainsbury’s opens ‘giving store’ pop-up to collect food and gift donations

Sainsbury’s has launched its ‘Giving Store’ in London’s Covent Garden, where customers will have the chance, using pre-paid tokens, to take goods from the...

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The First stores to deliver on Christmas day will have themselves a very merry £1bn Christmas, says ParcelHero

The likes of Amazon and ASOS all delivered right up to Christmas Eve last year; but new research by the home delivery expert ParcelHero has revealed there is huge...