Field Day have been working with Quaker, the iconic PepsiCo oats brand, to ‘Share the Warmth’ with the UK.
This winter has been tough for a lot of people, and not everyone has access to a warm and nutritious breakfast to start the day, or a warm space at home. Therefore, the ‘Share the Warmth’ campaign was created to help support communities that are facing challenging times this winter.
Through an on-pack promotion, where each pack purchased equals a warm breakfast donated, Quaker is donating up to 2.5 million warm breakfasts*, working in partnership with charities Magic Breakfast and FareShare.
Quaker is also supporting charity Groundwork to help provide warm spaces in community hubs across the UK*.
In addition to this, Quaker is working exclusively with Asda to provide free warm breakfasts to children in Asda Cafes across the UK during February half-term**.
To launch the campaign, Quaker was joined by special guest Jason Manford at a warm hub in his hometown Stockport, to share the warmth with the local people; serving warm bowls of Quaker Oats and a warm space to connect with others.
Promotional packs are in store now, so why don’t you pick one up and ‘share the warmth’.
*For each promotional pack sold up to a maximum of 2.5 million packs, Quaker will donate 1 bowl of porridge to its charity partners Magic Breakfast & FareShare equivalent to 1 x 40g serving of Quaker Rolled Oats (RRP of £1.95 per box for 1kg) or 1 x 27g serving of Quaker Oat So Simple (RRP of £2.75 per box of 10 sachets). Magic Breakfast – Registered charity number 1102510 in England & Wales and SC048202 in Scotland. FareShare – Registered charity number 1100051 in England. Quaker has donated £55,000 to Groundwork to support 47 heat hubs. Groundwork – Registered charity number 291558 in England & Wales.
**Each child is entitled to a free Quaker Oat so simple bowl of porridge between 8am to 12pm from 09/02/2023 until 22/02/2023. Promotion valid for children aged 16 and under, maximum of 1 Quaker Oat so simple bowl of porridge per child, per day, subject to availability. If you have a food allergy or intolerance, please speak to an Asda Café colleague for details. Promoter: Asda. Great Wilson St, Leeds LS11 5AD.