Quaker Are Working With Field Day To ‘Share The Warmth’


Field Day have been working with Quaker, the iconic PepsiCo oats brand, to ‘Share the Warmth’ with the UK.

This winter has been tough for a lot of people, and not everyone has access to a warm and nutritious breakfast to start the day, or a warm space at home. Therefore, the ‘Share the Warmth’ campaign was created to help support communities that are facing challenging times this winter. 

Through an on-pack promotion, where each pack purchased equals a warm breakfast donated, Quaker is donating up to 2.5 million warm breakfasts*, working in partnership with charities Magic Breakfast and FareShare.  

Quaker is also supporting charity Groundwork to help provide warm spaces in community hubs across the UK*. 

In addition to this, Quaker is working exclusively with Asda to provide free warm breakfasts to children in Asda Cafes across the UK during February half-term**.

To launch the campaign, Quaker was joined by special guest Jason Manford at a warm hub in his hometown Stockport, to share the warmth with the local people; serving warm bowls of Quaker Oats and a warm space to connect with others. 

Promotional packs are in store now, so why don’t you pick one up and ‘share the warmth’.

*For each promotional pack sold up to a maximum of 2.5 million packs, Quaker will donate 1 bowl of porridge to its charity partners Magic Breakfast & FareShare equivalent to 1 x 40g serving of Quaker Rolled Oats (RRP of £1.95 per box for 1kg) or 1 x 27g serving of Quaker Oat So Simple (RRP of £2.75 per box of 10 sachets). Magic Breakfast – Registered charity number 1102510 in England & Wales and SC048202 in Scotland.  FareShare – Registered charity number 1100051 in England. Quaker has donated £55,000 to Groundwork to support 47 heat hubs. Groundwork – Registered charity number 291558 in England & Wales.

**Each child is entitled to a free Quaker Oat so simple bowl of porridge between 8am to 12pm from 09/02/2023 until 22/02/2023. Promotion valid for children aged 16 and under, maximum of 1 Quaker Oat so simple bowl of porridge per child, per day, subject to availability. If you have a food allergy or intolerance, please speak to an Asda Café colleague for details. Promoter: Asda. Great Wilson St, Leeds LS11 5AD.