Activation Launches On-pack Promotion For Dale Farm’s Dromona Butter


Christmas has come early at Activation with their latest on-pack promotion for Dromona, a leading butter brand from Dale Farms in Northern Ireland. 

With a squeeze on finances consumers may be shifting out of branded butter so the team needed to create an activation to stand out on shelf, adding value to the shopper and driving rate of sale at Christmas.

To get attention for the brand and drive that stand out during the noisy festive period, encouraging shoppers to pick up a pack, Activation wanted to create a unique on-pack promotion…with a Christmas twist!

The promotion is all about unwrapping joy…  by unwrapping their promotional pack of Dromona butter and finding a special Christmas gift-wrapped pack hidden inside, 5 lucky shoppers will win £1,000 instantly!

For those Dromona shoppers who aren’t lucky enough to find a winning pack, they also have a chance to win 1 of 10 weekly Dromona foodie hampers. Each hamper is filled with quality, local ingredients to make delicious Festive treats and more.

Packs start rolling out into stores from the 31st of October, so keep your eyes peeled for our striking gift-wrapped butter block designs on shelf. Good luck!

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