Category: research

5 Statistics that Could Change the World

One of the last events I attended before the lockdown and enforcement of social distancing was a fascinating afternoon with the Institute of Promotional Marketing: Mando...

Retail Gain and Retain in a Post COVID-19 World

16th April 2020 –  Klarna, the leading global payments provider enabling over 85 million consumers worldwide to pay later in-store and online analyses the psyche of...

Grocery shopper behaviour in the age of COVID-19 report

April 2020, ZEAL Creative, the UK’s most effective brand activation agency, has launched a new strategic white paper exploring how the Coronavirus pandemic has...

More than half of Brits want to try out in-store tech while shopping

New research has revealed that 54% of Brits – rising to six out of ten men (59%) – are interested in trying out new retail technology while out on the high street....

A third of Gen Z shoppers research health and beauty products online but still buy in stores

New data has revealed that the UK’s latest generation of digital natives are actually the most likely to go online to investigate their health and beauty product...

JFDI publishes its fourth annual new business barometer

JFDI, the UK’s leading specialist new business agency, has published its fourth annual new business barometer, the largest survey of new business professionals in UK...

Are woke millennials ignoring the environmental impact of online shopping?

As high street retail continues to deplete and more people shop online, increasing to 19% of all retail sales in December 2019*, a new report by retail marketing experts...

Valentine’s Day Retail Sales growth expected to slow to 0.2 percent, with the market worth £855m

New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 37 percent of UK shoppers are...

New Ocean study: Elusive young respond to live broadcast content on DOOH

According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 to 24-year-olds say they would be interested in seeing more live...

UK advertising delivers 25th consecutive quarter of growth- UK adspend rose 5.6% in Q3 2019

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, marking the UK advertising industry’s 25th consecutive quarter of market growth. The figures are...