research

black friday savvy piece

Record shopper involvement in Black Friday, but challenging Christmas expected for many retailers

New research investigating UK household shoppers’ plans for Black Friday and Christmas 2019 has been launched today by leading retail and shopper marketing agency,...

Relish featured image 1

The real reason consumers change brands

Natalie Betts, Director at Relish Agency, shares how trial and sample of a product can encourage consumers to change the brands they habitually buy from. There are a...

gekko survey

Will collaborative retail save our high streets?

Independent retailers should think creatively and work together to avoid going to the wall and revitalise beleaguered high streets, according to a new report...

jameson whisky

Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds

Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds....

Untitled design (4)

IPM Releases data demonstrating the effectiveness of experiential marketing

The IPM Experiential Effectiveness Community has published some key trend data from its experiential research and measurement methodology. Collated to coincide with IPA...

Baby Boomers

Baby Boomers are far from fuddy duddies

New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products...

Depop and digital fairy

Cash, clout and creativity: the Gen Z currency of the future

Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...

experience12 comic con

TV in rapid decline as more Comic Con attendees switch off

New research reveals that TV has fallen even further from favour with just 34% of MCM Comic Con attendees saying it’s their preferred viewing device, a 13% decrease...

Campaign Of The Year 2019 bitesize image

Lidl to launch Christmas wine tasting in the dark pop-up

Lidl is announcing a ‘Wine Tasting in the Dark’ pop-up set to go on a nationwide tour of London, Manchester, and Glasgow, set to be delivered by CSM Live and Good...

AA report

UK advertising spend reaches record level of £6.0bn for Q2 2019

UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising’s 24th consecutive quarter of market growth. Adspend over the first six months...