Category: research
Shoppers are Missing the In-Store Experience and Demand More Convenience from Online Retailers
Feb 02, 2021
With all but essential retail currently closed, UK consumers are missing aspects of the in-store shopping experience, according to a new nationwide survey published...
Seven lessons for European Premium Brands looking to thrive during recession
Jan 14, 2021
Research released today (Thursday, 14th January 2021) from the EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications...
ZEAL activates Yeo Valley Organic’s first nature inspired direct to household experience
Nov 09, 2020
The UK’s most effective brand activation agency, ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience...
Experian launches a new breed of data enrichment to protect online revenues for publishers
Oct 09, 2020
The UK, October 5, 2020: Experian has today launched Experian Match, a new first-to-market solution, underpinned by InfoSum technology, that removes the need for third...
PHE launches UK’s first mental health campaign targeting children and young people
Sep 11, 2020
The IPM has been vociferous in their challenging of the recent Government action on HFSS advertising, stating that other, perhaps more challenging routes have been...
Brand Support for Social Causes is Disingenuous, say 59% of Young Brits
Aug 24, 2020
24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...
A Ray of Hope for Event and Promo Staffing Agencies
Aug 20, 2020
London, UK (Friday, 14 August 2020): In July Liveforce published their Covid-19 Impact Report for the event and promo staffing industry. Revealing the truth behind the...
The New Norman
Jun 18, 2020
Meet Norman You will have read plenty about ‘the new normal’ now allow me to introduce the New Norman. TLC Marketing’s Planning team have been sifting through the...
The Future of Experiential Marketing
Jun 18, 2020
The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on...
What the new world of work should look like
May 07, 2020
The current situation should provide a new anchor for how we make decisions about office-based work. A re-ordering of priorities, a swap of what is normal and what is an...