A Ray of Hope for Event and Promo Staffing Agencies


London, UK (Friday, 14 August 2020): In July Liveforce published their Covid-19 Impact Report for the event and promo staffing industry. Revealing the truth behind the impact of Covid-19 in their benchmark report, Liveforce gave a voice to the event and promo staffing industry. Following a survey sent to over 6,000 event professionals, the report measured the business impact of coronavirus, analysed recovery strategies and attempted to forecast the future for UK event and promo staffing agencies. The aim of the report was to benchmark the industry with a fact-based, emotion-free indication of how professionals in the industry are coping. Liveforce are now in the process of publishing a series of tracker reports that will follow the progress of the industry back to the “new normal”.

The events and promo industries have been hit particularly hard by the pandemic, but there is a ray of hope on the horizon.

“The way our industry has pulled together in the most testing of circumstances has personally moved me. From the “Light it in Red” campaign, to the support we’ve shown each other across social media in the last 5 months, all these efforts – no matter the size – has shown the world that we are not ready to roll over and call it quits. We are the problem-solvers, the solution finders and we won’t give up.” Greg Lusk, Co-founder, Liveforce.

August has seen a small return to activity within the events industry, including the “World’s first socially-distanced concert.” This kind of forward-thinking goes to show just how resilient and innovative the industry is.

“Despite the lacklustre approach from the UK government, what is clear is that the event industry is taking matters into its own hands. Things are shifting and the tide is turning, perfect timing to refocus and regroup. Agencies are reporting a modest increase in enquiries compared to the previous month and agency staff are now gradually returning from furlough.” 

August Tracker Report

The August tracker report is available for download here https://bit.ly/31NPS3t

Launched in 2019, Liveforce is an end-to-end staffing platform built for event and promo agencies to streamline the recruitment, management and scheduling of their temporary workforce. Their innovative processes cut through unnecessary admin time, bringing direct savings to the hundreds of staffing agencies worldwide that currently rely on their platform. Newcomers Liveforce quickly established themselves as a market leader as they aim to further revolutionise the event staffing industry. For more info please visit https://liveforce.co.

If you would like more information about this survey please call Mark Walls at +44 (0)20 7193 5642, or email greg@liveforce.co.