Category: research
Baby Boomers are far from fuddy duddies
New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products...
Cash, clout and creativity: the Gen Z currency of the future
Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...
TV in rapid decline as more Comic Con attendees switch off
New research reveals that TV has fallen even further from favour with just 34% of MCM Comic Con attendees saying it’s their preferred viewing device, a 13% decrease...
Lidl to launch Christmas wine tasting in the dark pop-up
Lidl is announcing a ‘Wine Tasting in the Dark’ pop-up set to go on a nationwide tour of London, Manchester, and Glasgow, set to be delivered by CSM Live and Good...
UK advertising spend reaches record level of £6.0bn for Q2 2019
UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising’s 24th consecutive quarter of market growth. Adspend over the first six months...
Halloween spending expected to reach record £387m
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...
Click and regret: Brits wasting over half a billion pounds every year online on unwanted goods!
A new report – Click and Regret- from marketing agency Gekko has revealed the shocking waste now involved with online shopping. According to the survey, £641m is the...
New research reveals shoppers are captivated by luxury brands, but let down by the digital experience
A new independent study of 3,000 UK, France and United Arab Emirates (UAE) luxury and lifestyle retail shoppers, commissioned by global ecommerce search, Attraqt...
jfdi launches its New Business Barometer for 2020 with £5 for each completed survey donated to Mind*
jfdi partnered with the IPM in 2019 to train and support agencies with their growth ambitions, and integral to this growth are New Business Directors, whose painstaking...
Parents urge brands to adopt clear nutritional labelling to help make healthy lunchtime choices for their children
Parents of primary school aged children in the UK are calling for brands to include the colour coded nutritional information (known as the traffic light system) on the...
