Category: industry
The return of ShellGo+ Spin to Win! by Mando-Connect
January 2022 saw the latest edition of the hugely successful ShellGo+ Spin to Win campaign taking over 1000+ Shell forecourts in the UK. The tiered, multi-partner,...
Alan Frank Crossman
The IPM received the very sad news that Alan Crossman had passed away at his home in Bedford. Alan was one of the early pioneers in Door-to-Door marketing with Circular...
Help transform your local community and economy by helping every child to fall in love with reading…
As a B Corp business, The Happy Prize Company not only look at the way they do business, but they also look for initiatives that help their local community, as well as...
SMARTY MOBILE LAUNCHES POP-UP SPEED DATING VIDEO GAME BAR FOR THE PUBLIC TO REDISCOVER ICONIC CLASSICS AND FIND NEW GEMS FOR ONE DAY ONLY
Just before Bonfire night SMARTY’s ‘Date the Game’ bar will help gaming fans reignite the flame on their relationship with gaming, with a speed dating game session...
Mind the knowledge gap: Retailers miss out on £15bn per year due to poor advice instore
1 in 10 shoppers have cancelled a planned considered purchase due to poor instore advice – Gen Z most likely to seek out experts – Gekko urging retailers and...
Re:Claim Street Festival – A great success with GottaBe!
Re:Claim Street Festival was a brand new FREE city centre mass participation event featuring music, sports, arts gaming and more. With live performances, activities,...
COSTA COFFEE UNVEILS “COSTA CLUB”, A NEW LOYALTY PROPOSITION WITH VALUE AT ITS HEART
Costa Coffee, the nation’s favourite coffee shop brand* has unveiled Costa Club, a new loyalty proposition with value at its heart. Originally launched in March 2010,...
Covid Featured Case Study-Critical Worker Donations by The Work Perk
We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected by our...
N20 and Red Bull Challenge Customers to and F1 Tyre Change ahead of the British Grand Prix
The UK’s number one experiential marketing agency, N2O, worked with Red Bull on an adrenaline-fuelled Pit Stop Challenge experience in the run up to the British Grand...
Starling Bank supercharges its brand with InstaVolt partnership
InstaVolt, a leading rapid electric vehicle charger network, has today announced a new partnership with Starling, the leading digital bank which will utilise its rapid...
