industry

Andrew Dimitriou, President of Y&R Europe

Y&R adds to Labstore shopper leadership

Y&R has appointed a new leadership team to drive network integration and accelerate growth within its Labstore Europe shopper marketing business, following rapid...

IPM Awards 2016: Telefónica, Leo Burnett/Arc and Space named Brand Owner of the Year, Agency of the Year and Grand Prix winners respectively.

Telefónica, Leo Burnett/Arc, Space win big

Telefónica, Leo Burnett/Arc and Space were crowned the big winners at The IPM Awards 2016, taking home the trophies for Brand Owner of the Year, Agency of the Year and...

Andy Agar (l) and Maria Sze of whynot! thinkpeople

whynot! thinkpeople names Maria Sze MD

whynot! thinkpeople, part of The thinkpeople family, has appointed Maria Sze as its Managing Director. Sze joins from Haygarth where she was Head of Shopper and New...

Pitching secrets: found in a bowl of chilli

Pitching is like a bowl of Chilli

Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...

Creative agency whynot! thinkpeople has announced a key partnership with Stirling University’s Management School.

whynot! links with Stirling Uni management school

Creative agency whynot! thinkpeople has announced a key partnership with Stirling University’s Management School. The partnership will allow the agency to work with...

The IPM has launched The COGS Awards 2016, the service partner recognition programme. The entry deadline is 12.00 midday on Monday July 11th 2016.

The IPM COGS Awards 2016 opens!

The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such as...

Brexit: questions?

Brexit: What marketers need to know now

As we approach Brexit – or Bremain – dependent on your view point, many questions are being raised about what happens to the Codes and regulations. As the...

Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry

Next Generation Loyalty

Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry Most loyalty programs were conceived decades ago and...

The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and marketing of High Fat Salt Sugar (HFSS) foods, particularly to children.

CAP Code launches consultation

The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and...

Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer charities.

Event Industry charity ‘Netwalk’

Howard’s Way Walk, the event industry charity hikeathon, has challenged event professionals to take to London’s streets for a 10 mile walk for pancreatic cancer...