Category: industry
Covid Featured Case Study-Critical Worker Donations by The Work Perk
Oct 01, 2021
We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected by our...
N20 and Red Bull Challenge Customers to and F1 Tyre Change ahead of the British Grand Prix
Jul 22, 2021
The UK’s number one experiential marketing agency, N2O, worked with Red Bull on an adrenaline-fuelled Pit Stop Challenge experience in the run up to the British Grand...
Starling Bank supercharges its brand with InstaVolt partnership
Jul 16, 2021
InstaVolt, a leading rapid electric vehicle charger network, has today announced a new partnership with Starling, the leading digital bank which will utilise its rapid...
Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push
Jul 16, 2021
Birds Eye Green Cuisine is revealing a new integrated campaign to support its role as the official plant-based sponsor of Team GB for the upcoming Tokyo Olympic Games....
Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion
Jul 02, 2021
Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags. Five golden Love Hearts rolls...
The Grant’s Whisky ‘Triple Chance’ on-pack promotion is back again for 2021… but this time even bigger!
Jul 02, 2021
With everyone desperate for live sport experiences this summer, and with the Euros and Olympics (hopefully) on the horizon, we’re celebrating sport coming home with...
Voice Tech and Alexa – Past, Present and Future By Maria Noel Reyes At VozLab
Jun 24, 2021
Time flies when you’re having fun, and I have had fun with Alexa. For six years to be specific, that’s how young she is. She is engaging and everyone in the family...
Welcoming 1HQ Brand Agency, the latest member to join the IPM
Jun 23, 2021
1HQ is a brand business. We ask and answer the hard questions that determine how brands should be positioned, how they should innovate, and how they are best represented...
Introducing VozLab, The Newest Edition To The IPM Membership Family
May 13, 2021
It’s all about Smart Speakers, as Maria Noel Reyes, CEO and Founder explains; like the mobile phone many years ago when brands didn’t even think about an app or...