The IPM celebrates the promotional industry’s work during the pandemic


As things begin to return to a semblance of normality, the IPM looks back at some of the fantastic work delivered by its members during the pandemic months. The promotional industry has always risen to the challenges thrown at it by constantly evolving client and consumer needs, however the past 18 months presented us with our biggest challenges yet.

But our IPM members did us proud. They showed they had the skills and the commitment and delivered work that allowed brands to succeed in turbulent times and became the backbone to some of the nation’s most important Covid-19 beating initiatives. We take a look at some of the impressive case studies that have tackled Covid-19 challenges head on.

The IPM called upon its members to submit work showcasing creativity or exceptional management to overcome the difficulties the pandemic created. The response was remarkable and the extent to which our members made a telling contribution was incredible. It would be impossible to showcase all the campaigns, so we asked our panel of expert judges to select their top six. We will share these with you, along with the panel’s thoughts, two case studies at a time over the next three additions of Bitesize.