Covid-19

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THE LEGO GROUP INVITES FAMILES TO EXPERIENCE A ‘REALLY COOL WORLD’ IN LONDON’S COVENT GARDEN THIS DECEMBER

2nd December 2020: This festive season, the LEGO Group reveals what A Really Cool World it could be if it were imagined through the eyes of a child, with the launch of...

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Secret Sofa XMAS EDITION presented by Häagen-Dazs

Secret Cinema’s award-winning lockdown entertainment series Secret Sofa presented by Häagen-Dazs will return for a festive finale on Friday 18 December 2020 at 7:30...

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Agency Of The Year 2020 Awarded to Circle Agency and Live & Breathe

We wanted to take this opportunity, at the close of the year to offer some rare, but well deserved good news regarding the IPM Awards. The awards were different this...

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AGENCY LEADERS REFLECT ON 2020 AND SHARE EXPECTATIONS FOR 2020

2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now...

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TRO SHOWS WAY FORWARD FOR IN-PERSON EVENTS

While government restrictions continue to significantly impact the events industry, TRO has shown that live events are still possible with their work on the recent BMW...

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SHARED EXPERIENCE: HOW TO THRIVE IN A POST-PANDEMIC EXPERIENCE ECONOMY

Ahead of the pandemic, the shortcomings in the marketing industry’s narrow definition of experience, and the oversaturation of advertising and content online resulted...

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A View From…IPL Community – The Rules that COVID broke

(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...

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Together We Are Stronger

Cooperation and unity could not be more topical than right now, as we wait to hear the outcome of the US presidential election. As we see a nation divided, seemingly to...

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Marketers still want to party this Xmas

Media, Sales and Marketing Workers Want to Celebrate but 9 in 10 of all workers will take the cash instead Appreciate, home of Love2shop, the UK’s best-known rewards...

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Contact-free sampling gives shopper a Boost

COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether.  It just challenges us to...