J₂O, the UK’s No1 juice drink brand, is giving shoppers the chance to win prizes this Christmas with a multisensorial, fun and engaging festive quiz to challenge friends and family. ‘Merry Quizmas’, which is played on Facebook Messenger, features audio, video and picture rounds. Competitors need to answer 10 questions correctly to be in with a chance of winning vouchers which are redeemable in a number of retail and foodservice outlets.
Launching in October and running throughout the festive period until the new year, ‘Merry Quizmas’ will be promoted on seasonal packs of J₂O which will include limited edition Glitter Berry. Britvic says the unique blend of grape, cherry, a hint of spice and edible glitter is back by popular demand this Christmas.
The on-pack Christmas promotion and iconic packaging design will be supported by a £2m marketing campaign that includes a combination of outdoor, digital and activation across point of purchase.
Kevin McNair, Marketing Director at Britvic GB, commented: “This year, we are building on the success of the brand, bringing flavour and personality together and reminding shoppers why J₂O is at the heart of key Christmas social moments. We know that people love playing games at Christmas time and Merry Quizmas has been designed to be a shareable experience to help people re-discover their competitive streak when it comes to game playing.”
J₂O was originally developed in 1998 There are now three fruit blends in the core J₂O range: Apple & Mango, Apple & Raspberry and Orange & Passionfruit. Glitter Berry, a combination of red grape, cherry and a hint of spice with edible gold glitter that sparkles when the bottle is shaken, was first introduced as a limited-edition flavour in 2011. J₂O Spritz was added to the range in 2015. Featuring crisp fruit flavours and delicate bubbles, there are three variants in the Spritz range: Pear & Raspberry, Apple & Watermelon and Peach & Apricot.
As part of Britvic’s ongoing efforts to help consumers make healthier choices, J₂O has recently reformulated to appeal to the growing number of adults in the UK looking to enjoy lower sugar soft drinks, that don’t compromise on flavour. Standard J₂O variants (excluding Glitter Berry) now contain no more than 63 calories per 275ml bottle and 4.7g of sugar per 100ml, whilst J₂O Spritz contains just 55 calories per 275ml bottle and 4.7g of sugar per 100ml, making them exempt from the Soft Drinks Industry Levy which comes into effect next year.
Britvic is a leading international soft drinks company, with a strong British heritage. It has operations in GB, Ireland and France and exports to over 50 countries. In the UK and Ireland, it is the number one supplier of still soft drinks and the number two supplier of carbonates.