Category: Opinion
Attracting employees: From Generation Z to experienced hires
Fabiano Rocha, Head of Marketing at Digital Rewards Group, explores what attracts star talent belonging to different age groups, genders and working style. An...
How to win an IPM Award – An insider’s guide
Richard Pink, Head of The IPM Awards, shares some useful tips on how to write a standout entry to impress the Awards judges. I’ve been Head of IPM awards judging for...
The power of human Interactions
Helen Hanson, Founder of HEL’S, shares how activations that utilise staffing can help create memorable experiences for their consumers. We take the role of a brand...
Brand matching your promotional and event staff
Georgie Adams, Senior Account Executive at eventeem, shares how promotional and event staff can be matched to brands’ projects to ensure effective campaign...
Are you executing an international experiential campaign? Read this first.
Zara Hickey, Managing Director and Head of EMEA at Elevate Staffing, shares key strategies to effectively execute an international experiential campaign. As the...
How to win big at the IPM Awards 2020
Stewart Hilton, Co-founder and Creative Partner, ZEAL Creative, shares his top tips for winning at the IPM Awards. In recognition of the launch of the IPM Awards 2020...
LEAD2020: REVIEW & LEARNINGS
On Thursday 30th January the Advertising Association held its ninth annual politics and advertising mash-up, LEAD2020, at the Queen Elizabeth II Centre, Westminster....
Travel retail must embrace new ways of engaging with customers
Fiona Rayner, Head of Experiential and International Operations at Blackjack Promotions, questions the relevance of Travel Retail in the 21st century and how it can...
Are we living in a discount world
Ben Ireson, Head of Partnerships at Digital Reward Group, shares why living in a discounted world can attract more commercially minded savvy consumers. As we move...
Using sports travel to inspire sales promotion
Niki Pembroke, Head of Travel solutions at Inspire, considers whether linking sporting events with sales promotion can drive sales. Marketers and Sales Managers face...
