Category: Opinion
5 Statistics that Could Change the World
One of the last events I attended before the lockdown and enforcement of social distancing was a fascinating afternoon with the Institute of Promotional Marketing: Mando...
Our strange yet familiar new world
I’m halfway through my fourth full week of social distancing (and a lot of social quiztancing) and have managed to stay healthy and busy, so far at least. It’s a...
The Future of Travel
We’d all like to know what the future holds right now, wouldn’t we? In business, as in life, facing this increasingly uncertain path ahead means those of us working...
What happens when sales promotions can’t rely on days out?
Rob Scott Group Creative Director at TLC Marketing shares his thoughts on sales promotions in today’s world, with the absence of the trusty ‘days out’ default....
Business As Unusual is the new norm..
“Wow” is probably not the best way to capture the last few weeks and months, some sources define the word as “way over wonderful”, and wonderful is a long way...
TOOSIE SLIDE – THE SONG BORN OF A PANDEMIC
Ben Hubbard, Brand Partnerships Manager at Brand Culture says in a worldwide socio-economic shift, such as we are experiencing now, there are inevitably winners and...
A Business Guide to Surviving Covid-19
The IPM’s very own Regulatory Affairs Manager Mani Roberts shed lights on the effects of Covid-19 on our industry and support measures available for businesses...
“Stay at home, have a cup of tea and wait for all this to blow over.” How life really can imitate art
Ben Hubbard, Brand Partnerships Manager at Brand Culture provides some excellent examples of how our current state of life is imitating art. In these strangely surreal...
A Time Between Two Worlds
Justine Clement, Founder & CEO at The Life Adventure & The Happy Prize Company explores what’s going on behind the scenes in the world of travel prizes. As...
What is next for brands?
Rob Scott, Group Creative Director at TLC Marketing, shares what brands can do next as, ‘stay safe’ message no longer cuts it. Over the past two weeks like...
