Category: News
London Eye announces headline sponsorship with lastminute.com
The world-famous London attraction will launch brand new sponsorship with IPM Member, lastminute.com, from February 2020. The UK’s most popular paid-for attraction,...
An internet without advertising
Adam Larter, Strategy Director at Studio Black Tomato, explores a possible internet without advertising and what this could mean for brands. Can the internet be...
Brass collaborates with Liverpool Hope University to drive awareness and increase enrolment
After a competitive four-way pitch, Leeds-based full-service agency, Brass has been appointed by Liverpool Hope University as lead agency across strategy, creative and...
Instant gratification, AI, and the impact on marketing strategies
Jo Kimber, Managing Director of Granby Marketing and SwiftReceipt, shares how brands can use AI to ensure promotional campaigns capture your audience’s attention....
Lancôme brings Paris inspired Christmas installation to St Pancras International
Lancôme has teamed up with St Pancras International, Wavemaker & Kinetic Worldwide to unveil this year’s festive installation, inspired by Paris’s most iconic...
Card Factory launches first ever Christmas Campaign with Stacey Solomon & Joe Swash
Taylor Herring has teamed with up leading British card brand, Card Factory, on their first ever Christmas campaign, Festive Family Photocards. The agency was tasked with...
2,000 users sign up to Whistl Leafletdrop tool
Whistl Doordrop Media, the market leader in audience targeting and leaflet services, has reported that 2,000 SME’s have signed up to, Leafletdrop their on-line leaflet...
Holidays are Coming! Coca-Cola reveals 2019 Christmas Truck Tour
Coca-Cola has officially kickstarted the countdown to Christmas as it announces the return of its iconic Coca-Cola Christmas Truck Tour, stopping off at new locations,...
Instagram launches anti-bullying week campaign with Cybersmile
Instagram today launches its ‘Banter or Bullying?’ campaign with anti-cyberbullying charity Cybersmile, to mark the start of Anti-Bullying Week (11th-15th...
The journey to becoming a B Corp
Justine Clement, Founder & CEO of The Life Adventure & The Happy Prize Company, shares the benefits and challenges of becoming a certified B Corp. A few weeks...
