Lancôme has teamed up with St Pancras International, Wavemaker & Kinetic Worldwide to unveil this year’s festive installation, inspired by Paris’s most iconic landmark, the Eiffel Tower.
The 36-foot installation embodies the cheerful spirit of the French beauty brand, with Lancôme’s signature pink pantone. The creation will be located in the station’s main concourse from until 4th January 2020 and is adorned with over 1,500 bottles of the brand’s signature fragrance, ‘La Vie Est Belle’; a scent that captures free-spirited and fulfilled femininity, embodied by the brands Global Ambassador and face of the fragrance, Julia Roberts.
There will also be an additional magical light show, that captures the Eiffel Tower’s evening light show, comprising of a combination of 1,000 internal and 320 external flashing LED lights, will be visible almost 600 times during the festive season.
All 1,500 fragrance bottles used for the installation will also be donated to the international cancer support charity, Look Good Feel Better, which helps boost the physical and emotional wellbeing of women, men and young adults undergoing cancer treatment.
Wendy Spinks, Commercial Director of HS1 Ltd, said: “Unveiling St Pancras International’s Christmas installation and seeing visitors celebrate the festivities is our favourite moment of the year. We’re excited to launch this year’s unique masterpiece in collaboration with Lancôme – which is an ode to St Pancras’ links to Paris. We hope that the tree spreads joy to shoppers, commuters and tourists while they choose gifts for loved ones, or as they’re travelling through.”
Giovanni Valentini, General Manager of Lancôme UKI, said: “We couldn’t ask for a better gift this season than to bring Lancôme’s happy and festive spirit to the heart of St Pancras International. Our Christmas installation in the form on the Eiffel Tower symbolizes everything the brand stands for: happy, generous and effortlessly chic and we hope it will remind shoppers, commuters and visitors alike that La Vie Est Belle or that Life Is Beautiful.”
Visitors to the iconic station can also visit Lancôme’s pop up shop at the foot of the installation which celebrates ‘La Vie Est Belle’ and will offer a variety of exclusive services, from bespoke illustrations on products, to personalised calligraphy.
The public can visit the tree here www.lancome.co.uk/discover-lancome/la-vie-est-belle-christmas-tree-st-pancras
The Lancôme Christmas Tree will be live at St Pancras International until 4th January 2020, with the Pop Up Shop open until 24th December 2019.
Pop Up Shop Opening Hours:
Monday – Saturday: 7:30am – 9pm
Sunday: 9am – 7pm
Perfume Bottle Illustrations with Jo Bird – 15th November & 6th December 3-7pm
Calligraphy with Imogen Owen – 22nd & 29th November, 3-7pm
Hand Draw Illustrations with Miss Magpie – 13th December, 3-7pm
iPad Illustrations with Willa Gebbie – 20th December, 3-7pm