Category: News
Unilever backs ‘Snatch’ promotional mobile app
Snatch, a brand new Augmented Reality gaming app which allows consumers to win coupons and prizes, has won backing from Unilever Ventures, the investment arm of FMCG...
IPM Awards entry closes in three weeks
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand owners who want to...
Just Eat and PizzaExpress celebrate National Pizza Day
Just Eat, the online food delivery marketplace, has celebrated PizzaExpress joining the Just Eat platform with a “Pizza Wall” activation on National Pizza Day in...
BMWi partners Selfridges for sustainability drive
Shoppers at iconic London department store Selfridges are being offered free chauffeured drives to and from either the Selfridges’ flagship store on Oxford Street or...
Chinatown London Chinese New Year promo and app
Real estate investment trust Shaftesbury has launched a Chinese New Year marketing campaign with a special Red Packet mobile app containing surprise discounts, exclusive...
Sense New York appoints Ian Priestman as Ops Director
Following its recent launch, integrated marketing agency Sense New York has bolstered its senior leadership team with the appointment of Ian Priestman as Operations...
IPM graduation 2017
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...
Bodyform ‘Pink Ticket’ promo returns
Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to a range of destinations around the world for themselves and a...
Danone Light & Free, Spotify exclusive music campaign
Light & Free is joining forces with Spotify UK for a year-long partnership to build strong connections between the Greek-style yoghurt brand and a music-loving...
Guidance on Pricing Practices
Feb 09, 2017
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications The Chartered Trading Standards...