News

Vicki Folly of Blackjack Promotions looks at the power of cross-brand retail promotions and shares tips on how to create the greatest impact.

The brands went in two by two… hurrah! hurrah!

Vicki Folly of Blackjack Promotions looks at the power of cross-brand retail promotions and shares tips on how to create the greatest impact. From Laurel and Hardy to...

Promotional Marketing readers can get a 20% discount off tickets for the Advertising & Marketing Law Conference. Speakers include the ASA's Guy Parker.

Advertising & Marketing Law Conference

Promotional Marketing readers can get a 20% discount off the ticket cost for the Advertising & Marketing Law Conference taking place next week in London, where...

Mini Babybel has launched ‘Celebrate Every Goal’, a football-themed online game, in advance of the Euro 2016 tournament in France.

Mini Babybel celebrates summer of sport

  Mini Babybel has launched a £1 million marketing campaign including ‘Celebrate Every Goal’, a football-themed online game, in advance of the football fever...

Travel retail specialist Blackjack Promotions has expanded its UK operations to London Luton Airport, giving it coverage of 16 airports in this country.

Blackjack expands to Luton Airport

Travel retail specialist Blackjack Promotions has expanded its UK operations to London Luton Airport, giving it coverage of 16 airports in this country. Blackjack...

Global brand experience agency Jack Morton Worldwide appoints Dina Green as VP, business director and Andrew Thomas and Nate Thompson as creative directors.

Jack Morton Worldwide London key hires

Global brand experience agency Jack Morton Worldwide has made three key senior hires in its London office covering the agency’s core areas of client relationships and...

PlayStation offered gamers the chance to experience exclusive previews of PlayStationVR and its latest titles at video games event EGX Rezzed at London’s Tobacco Dock over the weekend of April 7th to 9th 2016.

PlayStation at EGX Rezzed

PlayStation offered gamers the chance to experience exclusive previews of PlayStationVR and its latest titles at video games event EGX Rezzed at London’s Tobacco Dock...

James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns.

Boaty McBoatface: crowdsourcing’s unknown unknowns

James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns....

Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine for a new educational campaign which will run for nine months.

Fruit Bowl, National Geographic Kids link

Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...

Rodda's, the world’s leading producer of Cornish clotted cream, is serving up a sponsorship deal with the Lawn Tennis Association (LTA), which sees the brand named as the Official Clotted Cream of British Tennis.

Rodda’s serves with the LTA

Rodda’s, the world’s leading producer of Cornish clotted cream, is serving up a sponsorship deal with the Lawn Tennis Association (LTA), which sees the brand...

Little, Brown is running a partnership campaign with Maison Blanc and online wedding planning service Zankyou for new novel, The Chocolate Lovers’ Wedding.

Chocolate Lovers’ Wedding partnerships

Award-winning publisher Little Brown Books is running a partnership campaign with artisan bakery chain Maison Blanc and international online wedding planning service...