News

Coca-Cola US has launched a Christmas “Share a Coke” campaign; consumers can order bottle with seasonal names and messages like “Santa,” “Someone Nice,” “Someone Naughty,” “Under the Mistletoe,” “Elves” and “Secret Santa.”

Coca-Cola US runs ‘Share with Santa’

Coca-Cola in the US has launched a new Christmas-themed “Share a Coke” label campaign, giving consumers the chance to order bottle with seasonal names and messages....

Cognac Louis XIII has made a film with John Malkovich imagining the world 100 years from now – but no-one will see the full film for 100 years.

Louis XIII Cognac locks film up for 100 years

Cognac Louis XIII has made a film starring John Malkovich and directed by Robert Rodriguez, which imagines the world 100 years from now – but no-one is going to be...

David Hargreaves of Snipp Interactive looks at how US companies are using technology to reward consumers for adopting healthy lifestyles and drive loyalty.

Rewarding healthy lifestyles

COMMENT Rewarding healthy lifestyles: the next frontier for loyalty? By David Hargreaves In 2014, there were 4 billion Internet-enabled devices globally. In the next...

Global loyalty solutions group Snipp Interactive has appointed Mark Spicer as Director Loyalty Solutions. Based in London, Spicer will report to Adam Doran, Managing Director for Snipp Interactive UK.

Snipp recruits loyalty expert Spicer

Global loyalty solutions group Snipp Interactive has appointed Mark Spicer as Director, Loyalty Solutions. Based in London, Spicer will report to Adam Doran, Managing...

Matt Pye, the COO at Cheil UK, is leaving the agency after five years. Pye's departure comes soon after the appointment of Paul Hammersley as Group CEO.

Pye to leave Cheil UK

Matt Pye, the Chief Operating Officer at Cheil UK, is leaving the agency after five years. Pye’s departure comes soon after the appointment of Paul Hammersley as...

Premium hand-cooked crisp brand Tyrrells is launching its first ever integrated campaign to raise awareness and drive further brand growth within the UK.

Tyrrells first ever integrated campaign

For the first time in its 13 year history, premium hand-cooked crisp brand Tyrrells is launching a brand new integrated campaign to raise awareness and drive further...

The IPM is part of CAP and is working with other industry bodies over this issue

IPM upholds right to self-regulate

Following this morning’s Select Committee statement regarding urgent action to be taken to reduce national obesity rates, the IPM has been working closely with other...

The Saturdays' singer Rochelle Humes was chair of the judging panel for the annual Make-A-Wish Bake-A-Wish challenge.

Fairy partners Make-A-Wish again

Procter & Gamble’s leading dishwash brand Fairy is partnering the Make-A-Wish Foundation for the 12th year running, and has teamed up with The Saturdays’...

In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds.

Levi Strauss US helps shoppers give back

In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds. The clothing giant...

UK male fashion brand Turnbull & Asser has revived a promotion from the 1930s to help raise money for canine charity Dogs Trust this Christmas.

Turnbull & Asser raises cash for Dogs Trust

UK male fashion brand Turnbull & Asser has revived a promotion from the 1930s to help raise money for canine charity Dogs Trust this Christmas. Customers can now...