News

Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine for a new educational campaign which will run for nine months.

Fruit Bowl, National Geographic Kids link

Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...

Rodda's, the world’s leading producer of Cornish clotted cream, is serving up a sponsorship deal with the Lawn Tennis Association (LTA), which sees the brand named as the Official Clotted Cream of British Tennis.

Rodda’s serves with the LTA

Rodda’s, the world’s leading producer of Cornish clotted cream, is serving up a sponsorship deal with the Lawn Tennis Association (LTA), which sees the brand...

Little, Brown is running a partnership campaign with Maison Blanc and online wedding planning service Zankyou for new novel, The Chocolate Lovers’ Wedding.

Chocolate Lovers’ Wedding partnerships

Award-winning publisher Little Brown Books is running a partnership campaign with artisan bakery chain Maison Blanc and international online wedding planning service...

Mentos has taken its ‘Who Says No to Mentos’ campaign to the streets of London with a high profile taxi takeover activation.

London Cabs can’t say No To Mentos

Mentos has taken its ‘Who Says No to Mentos’ campaign to the streets of London with a high profile taxi takeover activation. This latest promotional campaign...

UK pork pie manufacturer, Pork Farms, has teamed up with the Micropub Association, to launch the UK National Board Games Championships.

Pork Farms Board Games challenge

Leading UK pork pie manufacturer, Pork Farms, has teamed up with the body behind Britain’s Micropub movement, the Micropub Association, to launch the National Board...

Gift cards offer great flexibility in the range of promotions that can be created and the level of analytics that can be applied

Q&A with Steve Bradbery

Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...

The IPM has joined with The Partnership Panel for a one day conference, Partnership Marketing: Creating the Perfect Blend, on April 22nd 2016 in London.

IPM Partnership Marketing Conference

The Institute of Promotional Marketing has joined with The Partnership Panel for a one day conference titled Partnership Marketing: Creating the Perfect Blend, bringing...

Hasbro is bringing the world of the My Little Pony franchise to life for the first time this spring with a unique roadshow experience across Britain.

Hasbro My Little Pony Friendship Tour

Toy company Hasbro is bringing the world of the popular My Little Pony franchise to life for the first time this spring with a unique roadshow experience across Britain....

Bupa UK is running a one-of-a-kind interactive music video starring band The Futureheads that shows people how their bodies are performing.

BUPA teams with Futureheads

Bupa UK is running a one-of-a-kind interactive music video that shows people how their bodies are performing. Starring band The Futureheads, the campaign aims to raise...