Category: Covid-19
GottaBe! Team up with NHS to make COVID-19 vaccinations accessible to minority groups
With much misinformation, the uptake of the COVID-19 vaccination has been low within ethnic minority groups. GottaBe! together with the NHS, began raising awareness on...
Through a Commerce Lens: Predictions for 2022 and Beyond
Read what Bryan Gildenberg, SVP of Commerce at OCG, sees as the most important commerce technologies to emerge from this year’s CES show and the implications it...
Covid Featured Case Study-Setting the stage for some extra festive fun
Experiential marketing experts N2O helped bring Christmas cheer to Tesco shoppers. At a time when the country was under the severest conditions of lockdown this...
Covid Featured Case Study-A seriously satisfying solution
At the very peak of the Covid pandemic, the DfE needed to find a solution to providing school meals for a growing number of household beneficiaries. The quickest and...
Covid Featured Case Study-Guest Visit by Promotigo
We continue with our showcase of incredible campaigns carried out by members of our community through the Covid pandemic period. These cases were selected by our panel...
Covid Featured Case Study-Critical Worker Donations by The Work Perk
We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected by our...
Covid Featured Case Study-RNLI Fundraising Campaign from Whistl
In the second of our 6 featured cases from campaigns carried out through the Covid pandemic we have another case that we think showcases our industry’s specialism and...
Covid Featured Case Study-One Million Meals from TLC Marketing
In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry’s specialism and...
The IPM celebrates the promotional industry’s work during the pandemic
As things begin to return to a semblance of normality, the IPM looks back at some of the fantastic work delivered by its members during the pandemic months. The...
The Big Issue launches TBI TV SVOD channel as organisation continues to diversify revenues and drive greater impact
The Big Issue (TBI) has launched SVOD channel The Big Issue TV in partnership with Alchimie as its latest innovation in a year of seismic digital change for the social...
