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Tag: brand experience, experiential, household appliances, laundry, PR, public relations, Samsung, shopper, shopper marketing, social media, stunt, stunts, Taylor Herring, white goods
Samsung reinvents iconic sculptures to help men face domestic appliance fear
Oct 04, 2018
Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’,...
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Promotions as important as quality for UK consumers buying white goods, research says
Oct 13, 2017
When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product, according to new...