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Pork pie brand Pork Farms has launched a three month on-pack promotion called “The Great Summer Giveaway” which will include the chance to win a £45,000 motor-home or one of more than 100 Haven holiday vouchers worth £500.

Pork Farms runs £45,000 motor-home and holiday voucher on-pack promotion

Pork pie brand Pork Farms has launched a three month on-pack promotion called “The Great Summer Giveaway” which will include the chance to win a £45,000 motor-home...

Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive Marketing Association Europe.

IMA Europe names Ovation Incentives CEO new President

Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive...

Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential marketing.

Lucozade Zero and Missguided partner for on-pack and experiential

Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential...

Snatch, a brand new Augmented Reality gaming app which allows consumers to win coupons and prizes, has won backing from Unilever Ventures, the investment arm of FMCG giant, Unilever.

Unilever backs ‘Snatch’ promotional mobile app

Snatch, a brand new Augmented Reality gaming app which allows consumers to win coupons and prizes, has won backing from Unilever Ventures, the investment arm of FMCG...

Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to a range of destinations around the world for themselves and a friend in the 2017 version of its instant-win Pink Ticket promotion.

Bodyform ‘Pink Ticket’ promo returns

Bodyform, the SCA-owned feminine hygiene brand, is offering consumers the chance to win one of 10 trips to a range of destinations around the world for themselves and a...

Dessert brand Ambrosia, is celebrating its 100th anniversary with a year-long on-pack promotion and new packaging launching this month. Giving away over 1000 prizes which reflect its Devonshire heritage, the brand will also promote its Centenary year through a wide range of in-store activations within the grocery channel.

Ambrosia promo celebrates 100 years

Dessert brand Ambrosia, is celebrating its 100th anniversary with a year-long on-pack promotion and new packaging launching this month. Giving away over 1000 prizes...

Stuart Sankey of Quotient Europe explores strategies to drive consumer engagement via mobile advertising and promotions

FMCG: How to Make Mobile Contribute to Brand and Sales Goals

Stuart Sankey of Quotient Europe explores strategies to drive consumer engagement via mobile advertising and promotions With the recent news from eMarketer[1] that...

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to swap their unwanted Christmas gift cards for the equivalent amount in cash – or donate the equivalent amount to charity.

Zeek ‘gift cards for cash’ pop-up

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to swap their unwanted...

Supermarket loyalty is decreasing, according to the latest research: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%) shopping across two to three different stores. The number of shoppers loyal to just one supermarket has nearly halved since 2014, when it was 22%. The figures, from a new survey by Valassis Limited, the UK’s largest coupon and voucher services provider, reveal that there is even less loyalty during the festive season, particularly among female shoppers, with just 10% of women stating they would stay loyal to their main regular supermarket.

Valassis: coupons grow in popularity as store loyalty falls

Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)...

Love2shop Business Services, the corporate division of Park Group plc, has acquired brand engagement specialists Fisher Moy International Limited in an all-cash deal for an undisclosed sum. FMI will remain based in Chilton, Buckinghamshire and will initially continue to operate under the existing brand to spearhead Love2shop’s engagement services expansion and act as a local base for clients in London and the Thames Valley.

Love2shop buys FMI

Love2shop Business Services, the corporate division of Park Group plc, has acquired brand engagement specialists Fisher Moy International Limited in an all-cash deal for...