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Car manufacturer Vauxhall has delivered a fully immersive experience at this year’s Goodwood Festival of Speed, including a Virtual Reality driving simulation, a ‘digital windscreen defrost’ challenge, a Vauxhall Car Wash fun photo opportunity and child-friendly areas.

Vauxhall delivers immersive experience at Goodwood Festival of Speed 2017

Car manufacturer Vauxhall has delivered a fully immersive experience at this year’s Goodwood Festival of Speed, including a Virtual Reality driving simulation, a...

Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and OOH specialists Kinetic to deliver a virtual reality (VR) experience as part of its Go Roam campaign.

Three partners Kinetic for VR experience for shoppers in London and Birmingham

Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic, the specialists in contextually connecting and activating audiences on...

TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring them in its bespoke ‘TRO Boutique.

TRO Retail takes ‘TRO Boutique’ to the Retail Design Expo

TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring...

Procter & Gamble has launched its latest Gillette razor in Australia with an in-store virtual reality (VR) experiential activation at supermarkets and pharmacies across the country.

Gillette runs VR experience in Australia

Procter & Gamble has launched its latest Gillette razor in Australia with an in-store virtual reality (VR) experiential activation at supermarkets and pharmacies...

Virtual Reality headset company Oculus has kicked off ‘Rift and Touch’, a retail brand experience taking place at shopping centres across the UK.

Oculus launches UK experiential retail tour

Virtual Reality headset company Oculus has kicked off ‘Rift and Touch’, a retail brand experience taking place at shopping centres across the UK.  The tour started...

The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote the launch of Thomas Cook’s flights from Manchester to Tobago, starting 13 November 2016. Experiential agency Kreate has put together the Island of Tobago experience, which features a 13m x 5m stand with a palm tree border effect, so physically creating an island in the shopping centre.

Manchester Trinidad & Tobago push

The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote...

BMW is going back to the future for its stand at this weekend’s Goodwood Revival historic motor race meeting. As the whole theme of the Goodwood Revival event celebrates motor racing during the 20 years immediately after the end of the SWecond World War – up to 1966 – BMW’s stand features a retro 1950s prediction of what the future (today) might look like.

BMW goes retro at Goodwood

BMW is going back to the future for its stand at this weekend’s Goodwood Revival historic motor race meeting. As the whole theme of the Goodwood Revival event...

PlayStation offered gamers the chance to experience exclusive previews of PlayStationVR and its latest titles at video games event EGX Rezzed at London’s Tobacco Dock over the weekend of April 7th to 9th 2016.

PlayStation at EGX Rezzed

PlayStation offered gamers the chance to experience exclusive previews of PlayStationVR and its latest titles at video games event EGX Rezzed at London’s Tobacco Dock...

Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has revealed.

Samsung Galaxy Studio attracts 330,000

Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has...