Car manufacturer Vauxhall has delivered a fully immersive experience at this year’s Goodwood Festival of Speed, including a Virtual Reality driving simulation, a ‘digital windscreen defrost’ challenge, a Vauxhall Car Wash fun photo opportunity and child-friendly areas.
The event activation was created and managed for Vauxhall by specialist agency TRO.
Taking inspiration from a state-of-the-art service station and in line with Vauxhall’s core innovation messaging, the experience agency built a host of engaging creative technology elements for its main consumer activation.
Visitors were able to partake in the virtual reality driving experience, the digital windscreen defrost challenge and a forecourt ‘airline jukebox’ experience, dramatising the company’s in-car technology. The immersive activity culminated in a fun photo opportunity in the Vauxhall Car Wash.
Additionally, TRO put together a Vauxhall Family Experience, which featured a range of exciting offerings to keep kids entertained, including ADAM tot car racing, Robokeeper (beat the robotic goalie), and a ‘Football Frenzy’ scoring game.
There were also climbing trees, a zip line, ball pools, face painting and a chance for children of all ages to colour-in a Vauxhall car. Finally, parents were able to swap their usual child buggy for a cool child wagon to explore the rest of the event.
TRO is a specialist experience agency, creating award-winning brand experiences from 16 offices in 11 countries across the world in Europe, Asia and Australia.