Tag: , , , , , , , , , , , , ,

On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%) said promotions make brands more attractive. However, consumers also want the convenience which new technology can add to promotions, including recent developments such as online receipt validation.

Consumers still like on-pack promotions, but want extra convenience digital brings

On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%) said...

SwiftReceipt, a new digital receipt validation service which claims to be the fastest in the UK, launched this month with a promise to revolutionise the service for shoppers and brands alike.

New digital receipt validation service, SwiftReceipt, launches in UK

SwiftReceipt, a new digital receipt validation service which claims to be the fastest in the UK, launched this month with a promise to revolutionise the service for...