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Upmarket Russian supermarket operator Azbuka Vkusa has launched a retailer loyalty scheme, created by Winning Moves and BrandLoyalty, offering customers the chance to collect World Football Stars 2018-themed Top Trumps cards.

Russian retailer Azbuka Vkusa runs football stars Top Trumps loyalty scheme

Upmarket Russian supermarket operator, Azbuka Vkusa, has launched a retailer loyalty scheme offering customers the chance to collect World Football Stars 2018-themed Top...

Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating the soft drink brand’s sponsorship of the 2018 FIFA World Cup.

Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo

Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...

Lucozade Sport, the UK’s best-selling sports drink, has unveiled limited-edition packs featuring a new version of its ‘Move More, Win More’ on-pack competition, first run a year ago, offering consumers the chance to win one of 20,000 prizes, ranging from Fitbits to holidays for two.

Lucozade Sport ‘Move More, Win More’ competition drives consumer activity

Lucozade Sport, the UK’s best-selling sports drink, has unveiled limited-edition packs featuring a new version of its ‘Move More, Win More’ on-pack competition,...

Mars Wrigley Confectionery UK is launching The Sweetstake, a new football-themed on-pack promotion offering consumers the chance to win millions of prizes including free products and cash.

Mars Wrigley launches football themed ‘Sweetstake’ promotion

Mars Wrigley Confectionery UK is launching The Sweetstake, a new football-themed on-pack promotion offering consumers the chance to win millions of prizes including...

Quorn, the UK’s best-selling meat free brand, has renewed its successful partnership with the Lawn Tennis Association (LTA) for a further five years.

Quorn extends links with Lawn Tennis Association for another five years

Quorn, the UK’s best-selling meat free brand, has renewed its successful partnership with the Lawn Tennis Association (LTA) for a further five years. The partnership...

Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity Coupé (SAC).

BMW chooses experiential for adventurous X2 launch

Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity...

Reebok partnered with Sports Direct for an in-store activation to promote the global athletic footwear and apparel company’s association with the Ultimate Fighting Championship and its UFC Fight Night Collection.

Reebok, Sports Direct run Ultimate Fighting Championship “Reebok Knockout” experience

Reebok partnered with Sports Direct for an in-store activation to promote the global athletic footwear and apparel company’s association with the Ultimate Fighting...

Lucozade Sport Fitwater, the latest addition to the Lucozade sports drink family, is launching a new campaign on the 12th March featuring unified heavyweight boxing champion and Lucozade Sport brand ambassador, Anthony Joshua. The campaign will include Above-the-Line advertising as well as Out Of Home (OOH), digital and in-store activity.

Lucozade Sport Fitwater links with Anthony Joshua for £3.5m marketing campaign

Lucozade Sport Fitwater, the latest addition to the Lucozade sports drink family, has launched a new campaign featuring unified heavyweight boxing champion and Lucozade...

Independent Scotch whisky distiller Loch Lomond Group has signed a five-year partnership deal with The Open, golf’s original championship, for its Loch Lomond Whiskies brand.

Loch Lomond Whiskies signs partnership with The Open golf championships

Independent Scotch whisky distiller Loch Lomond Group has signed a five-year partnership deal with The Open, golf’s original championship, for its Loch Lomond Whiskies...

Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th by giving away one million OREO Chocolate Candy Bars in a US-wide promotion.

Mondelez US gives away one million Oreo chocolate bars

Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th by...