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Introducing IPM’s Newest Member, Zappit

Zappit.co is a leading tech player in the promotional marketing industry, delivering insight led shopper marketing & customer care solutions through digital coupons...

Covid 19: Top ways to tactically boost sales without slashing prices

Covid 19 has had a huge impact and presented several challenges to the ever-changing world of retail. It is clear that bricks and mortar models are going to have to...

Quidco, the UK’s leading online cashback website, has launched a football-themed digital promotion to drive brand awareness this summer.

Quidco launches football-themed online promotional campaign

Quidco, the UK’s leading online cashback website, has launched a football-themed digital promotion to drive brand awareness this summer. Players of ‘Quidgoal’,...

Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct payment between the brand and the promotion’s beneficiary, removing reliance on third parties to fulfil the promotion.

Valassis launches Cashback & Rewards promotion mechanic for brands

Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct...

Molson Coors has announced a new partnership for its award-winning loyalty programme, iPint, with football management simulation game Football Manager.

Football Manager signs Carling iPint

Molson Coors, one of the UK’s biggest brewers, has announced a new partnership for its award-winning loyalty programme, iPint, with Football Manager, the best-selling...