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N2O Collaborates With Tesco to Deliver Halloween Trail to Treat Multi-Brand Retail Experience Across the UK

Award-winning creative brand experience agency, N2O, is set to captivate shoppers this Halloween with the Trail to Treats touring roadshow, born from the...

N2O and Fruit-tella Create Halloween Hotel Brand Experience

Multi-award-winning creative brand experience agency, N2O, has designed an immersive brand experience for Fruit-tella to drive awareness of its new product line with an...

Halloween spending expected to reach record £387m

New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...

JBL hosts sensory horror experience

JBL, pioneers of immersive sound for speakers and headphones, have turned to content experimenter UNIT9 and Ranieri Communications to help create one of London’s...

The Kraken Black Spiced Rum gives away spooky treats at Screamfest activation

The Kraken Black Spiced Rum have relaunched their Halloween Kraken Screamfest activation across 5 UK cities. Delivering the campaign was brand engagement and live events...

Promotional Horror Stories

Lauren Miles, Senior Account and Marketing Executive at Mando, lists some frightfully bad activations from brands that should have known better. Some promotions can...

Dare launches Halloween ‘dating app for cats’

Experience, design and engineering company Dare has launched an interactive charity web app: This is Scare. It aims to raise awareness and prompt action for people to...

Research predicts Halloween retail spending to reach £367m

46 percent of UK shoppers will be getting involved in the spooky occasion, but this rises to 70 percent for those with children finds research by Savvy. New research...

Smarties to become ‘Scaries’ for Halloween

As the nights get longer and Halloween season fast approaches, Nestlé UK is launching ‘Scaries,’ a spooky edition of Smarties, which will be hitting the...

Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a physical lift that transforms into an immersive Halloween experience.

Fanta delivers scary 4D Halloween lift experience

Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a...