Tag: Halloween, news, research, retail, Savvy, shopper
Halloween spending expected to reach record £387m
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...
JBL hosts sensory horror experience
JBL, pioneers of immersive sound for speakers and headphones, have turned to content experimenter UNIT9 and Ranieri Communications to help create one of London’s...
The Kraken Black Spiced Rum gives away spooky treats at Screamfest activation
The Kraken Black Spiced Rum have relaunched their Halloween Kraken Screamfest activation across 5 UK cities. Delivering the campaign was brand engagement and live events...
Promotional Horror Stories
Lauren Miles, Senior Account and Marketing Executive at Mando, lists some frightfully bad activations from brands that should have known better. Some promotions can...
Dare launches Halloween ‘dating app for cats’
Experience, design and engineering company Dare has launched an interactive charity web app: This is Scare. It aims to raise awareness and prompt action for people to...
Research predicts Halloween retail spending to reach £367m
46 percent of UK shoppers will be getting involved in the spooky occasion, but this rises to 70 percent for those with children finds research by Savvy. New research...
Smarties to become ‘Scaries’ for Halloween
As the nights get longer and Halloween season fast approaches, Nestlé UK is launching ‘Scaries,’ a spooky edition of Smarties, which will be hitting the...
Fanta delivers scary 4D Halloween lift experience
Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a...
Burger King UK to give clowns free Whoppers in Halloween promotion
Burger King UK is to give away free Whopper sandwiches to the first 500 customers who turn up at its Leicester Square branch in Central London this Saturday night...
Agency Independent Events runs spooky Halloween for shopping centres
Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween....
