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Zinklar trend report

Zinklar releases CSR report ahead of their appearance at IPM CONNECT 2019

Zinklar has released a new Corporate Social Responsibility research report ahead of their appearance at IPM CONNECT 2019, on 19th June. According to the report, if you...

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ASA and CAP Annual Report 2018 – online cases outnumber TV by almost 3:1

The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Annual Report 2018 published yesterday reveals that more ads have been amended or...

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UK Advertising Industry launches Export Month

This March, the Advertising Association – alongside partners from its Promote UK group, including the Department for International Trade (DIT) and the IPA – is...

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Are holidaymakers ready to give AI full control?

Holidaymakers are not yet ready to hand over all their travel needs to chatbots. According to a new travel report by Edit, they are still sceptical and nervous about...

Supermarket loyalty is decreasing, according to the latest research: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%) shopping across two to three different stores. The number of shoppers loyal to just one supermarket has nearly halved since 2014, when it was 22%. The figures, from a new survey by Valassis Limited, the UK’s largest coupon and voucher services provider, reveal that there is even less loyalty during the festive season, particularly among female shoppers, with just 10% of women stating they would stay loyal to their main regular supermarket.

Valassis: coupons grow in popularity as store loyalty falls

Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)...