Tag: brand activation, dryjanuary, experiential, news, promotional marketing
Brewdog opens the world’s first alcohol-free beer bar
BrewDog this week opened the world’s first alcohol-free beer bar in London. Located just behind Old Street roundabout in the Bower Development at 211 Old Street, EC1V...
Everyone Active is giving customers the chance to win a France retreat
The campaign aims to encourage new customers to join Everyone Active on a fitness membership and reward existing customers who show commitment to their fitness goals by...
SlimFast UK teams up with HeyHuman to launch Kelly Brook ‘Works for Me’ campaigns
Behavioural communications agency HeyHuman is launching two new campaigns fronted by Kelly Brook to promote SlimFast UK’s range of meal replacement shakes, bars and...
The top 10 most read campaigns of 2019
As another year of IPM Bitesize comes to an end, we thought we would summarise the ten most read campaigns of 2019. Descending from 10, we have… 10. Müller Rice...
Tesco Christmas markets return for third year running with N2O
Award-winning experiential marketing agency N2O is once again delivering festive cheer for Tesco customers with its Bavarian-style Christmas markets. Back for 2019, the...
Savvy delivers the goods with first augmented reality game for a convenience retailer
Leading retail and shopper marketing agency, Savvy, have created and executed the first augmented reality (AR) game for a convenience retailer. The AR Christmas Elf...
62 winners announced for the IMC European Awards 2019
62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 24 agencies from 7 countries. Ireland took the...
Giffgaff is to launch a pop-up shop where nothing is for sale
In the midst of Black Friday mayhem, giffgaff is to launch a pop-up shop in Seven Dials, Covent Garden, where nothing is for sale. The pop-up will house one hundred...
timeTo launches new campaign to make Christmas Office Party season a safe place for all
timeTo, with the support of Lucky Generals, has developed a new short film to mark the start of the UK advertising industry’s Christmas Office Party season, asking any...
Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds
Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds....
