The campaign aims to encourage new customers to join Everyone Active on a fitness membership and reward existing customers who show commitment to their fitness goals by attending their local leisure centre at least once a week.
The promotion, which is running until 31st March, will reward ten customers with a place on the first ever wellness retreat organised by Everyone Active, in partnership with fitness apparel brand, GymPro.
The ten winners, five new customers and five existing customers, will be jetting off to the South of France on a 4-night retreat in June 2020. They will take daily restorative yoga sessions, attend fitness classes, receive personal training and go on local forest walks. During their stay they will be served plant-based meals and healthy, non-alcoholic drinks.
The campaign will be supported by a range of media including door-to-door leaflet distributions, out-of-home, airtime on regional Capital stations, social and point-of-sale materials.
Broccoli has devised the concept and the mechanic of the promotion, planned and booked all supporting media and will liaise with the prize winners and hosts.
Elese Fisher, Managing Director, said: “The service Broccoli provides to Everyone Active is unique; we combine our expertise in promotions with hand-picked media planning and buying, to reach the brand’s broad target audience. We’re delighted to bring this exciting campaign to market to drive the acquisition of new members and reward loyal customers.”
For Everyone Active, Broccoli acts both as a media and promotions agency, creating campaigns that deliver strong customer incentives and brand loyalty. With a complex target audience and in the context of a very competitive health and fitness market, Broccoli’s management of the many aspects of an integrated campaign brings measurable results and better value for its client.
Craig Allen, Regional Sales and Business Manager at Everyone Active, said: “We’ve enjoyed a fantastic, long-standing partnership with Broccoli and we’re delighted to be working with them on this exciting initiative. GymPro share the same passion as we do, which is to get everyone being more active and living a healthier lifestyle. Our shared ambition has enabled us to offer local communities a truly unique opportunity and communicate innovatively the importance of a holistic approach to health and wellbeing. We look forward to continuing our work with both companies and celebrating a successful marketing campaign.”
GymPro is Everyone Active’s fitness clothing retail partner. Adam Rai, Co-Founder of GymPro, said: “Since we started working with Everyone Active as their fitness apparel retail partner, we’ve been keen to explore opportunities that would bring a real point of difference to the market. The wellness retreat will be the perfect reward for customers and a memorable experience.”