BrewDog this week opened the world’s first alcohol-free beer bar in London. Located just behind Old Street roundabout in the Bower Development at 211 Old Street, EC1V 9NR, the BrewDog AF Bar is a celebration of alcohol-free and embraces a new way of enjoying craft beer and spirits.
To celebrate, they are launching ‘Drink All You Can Jan’; free refills of any BrewDog Alcohol-Free beer in every UK BrewDog Bar in January. Their alternative to Dry January will give drinkers the chance to try their range of BrewDog AF beers in any of their bars with unlimited refills that day.
The BrewDog AF Bar features 15 taps of alcohol-free craft beer, and will be debuting two brand new BrewDog AF beers, Wake Up Call and Hazy AF. It will also be serving their legendary menu of burgers and wings, alongside a series of healthy specials – and will also be opening early for brunch. They’ll have Ellon-roasted BrewDog espresso coffee on offer as well as AF beer to take away from their fridges.
James Watt, Captain of BrewDog, said: “Drinkers opting for low or no alcohol are in danger of compromising on quality, taste and experience. And that’s just the beer – forget about places in which to enjoy it. We are going to change that. We exist to be a point of difference, and our first BrewDog AF Bar is just that. It is a beacon for anyone in London after an alcohol-free alternative.”
This unique bar opened at 12pm on Monday 6th January, and will be open 12pm-11pm Sunday to Thursday and 12pm-11:30pm Friday and Saturday.
BrewDog’s campaign comes as millions of people are set to attempt ‘Dry January’ – a month without alcohol – after the excesses of the Christmas period.