62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 24 agencies from 7 countries. Ireland took the lead with 24 trophies, followed by Czech Republic with 17 trophies, United Kingdom with 12, Italy with 4, and Austria and Spain with 3 each.
Outstanding winners are Guns or Knives from Ireland with a total of 13 awards – 5 for Samsung Studio 9, 4 for jazz cab, and 4 for Samsung Home, ZEAL Creative from the UK with a total of 7 awards – 2 each for Kellogg’s X Love Island and A Quality Street Christmas, and 1 each for Pringles Prize with Every Can, Take the Mayhem out of Mealtimes, and Refresh your Ramadan and Momentum Czech Republic with a total of 6 awards – 2 each for We don’t Play Games with you and Our wines will turn a meal into a feast, and 1 each for Cool Summer with Rafaello Pralines and 50 fulfilled Wishes with Kinder.
The Grand Prix for an exceptional work was presented to Guns or Knives for their campaign jazz cab for mytaxi. Together with the client, they created a ‘mytaxi jazz cab’, the first-ever data-driven jam session, literally driven by drivers. ‘mytaxi jazz cab’ became the world’s longest programmatic jam session, putting Cork and the movement of its people at the heart of the experience.
Click here to view the full list of winners.
IMCC Chairman, Peter Kerr said, “Once again our awards have attracted exceptional work from across Europe and across a wide variety of industry sectors. Leading to a quite brilliantly innovative Grand Prix winner. As always the judging process supported by professionals throughout Europe was rigorous and we are grateful to our panel judges and IMC Board for the time they have once again given so freely.”
According to IMC European Awards Chair, Renate Vogt, “All cases entered in the competition were of high quality and very well-presented, so the judges had a tough job to come to the final decisions. All nominated cases are fine examples for the industry and our business.”
The winning agencies were selected after two rounds of judging in a European competition of the best campaigns selected at the national level across Europe. The first-round selection was made by a jury panel made up of 40 leading industry professionals across Europe. The second-round jury, comprised of IMCC Council member representatives, took place in Brussels on 16 October. All entries and judging procedures were managed via the official website at www.imcceurope.com.