Tag: Covid-19, IPM, news
THE LEGO GROUP INVITES FAMILES TO EXPERIENCE A ‘REALLY COOL WORLD’ IN LONDON’S COVENT GARDEN THIS DECEMBER
2nd December 2020: This festive season, the LEGO Group reveals what A Really Cool World it could be if it were imagined through the eyes of a child, with the launch of...
Secret Sofa XMAS EDITION presented by Häagen-Dazs
Secret Cinema’s award-winning lockdown entertainment series Secret Sofa presented by Häagen-Dazs will return for a festive finale on Friday 18 December 2020 at 7:30...
ViacomCBS join as IPM members
The IPM is pleased to welcome ViacomCBS as their newest members. Led by David Sprei and joining both the Brand Partnerships and Incentive, Prize & Loyalty Community,...
IPL Community & The Power of Purpose
As I type, the Incentive Prize and Loyalty Community are formulating a plan to curate a White Paper around the ‘Rules That COVID Broke’. This initiative will address...
Amstel celebrates 150-year anniversary with expansion to China
Amstel marks 150 years of beer and friendship, launching in the world’s biggest beer market Amsterdam, 2 December 2020 – This year, HEINEKEN celebrates the...
Weetabix On The Go launches sportswear using 100% recycled bottles
Tuesday 17th November: Weetabix On The Go, the UK’s No. 1 breakfast drink, has created a limited edition range of sportswear using 100 per cent recycled bottles. The...
A View From…IPL Community – The Rules that COVID broke
(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...
Nature’s Bounty Appoints Initials for UK Re-launch
London, November 11th, 2020: Initials, the independent creative agency, today announces its appointment by global vitamin and supplement leader, Nature’s Bounty®,...
ZEAL activates Yeo Valley Organic’s first nature inspired direct to household experience
The UK’s most effective brand activation agency, ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience...
Walkers harnesses power of sausage rolls to raise money for the Trussell Trust, with ‘social-first’ Christmas ad, starring LadBaby and a raft of celebs
LONDON, 6th November 2020 – Walkers, the PepsiCo-owned crisp brand, is launching a ‘social-first’ Christmas ad, starring LadBaby, in support of its limited-edition...
