Midlands Agency, Folk, lead the creative direction of the Pret ‘At Home’ campaign


Birmingham based Creative Marketing Agency Folk, announced the arrival of the Pret ‘At Home’ range in retailers by developing a set of four key visuals to announce the Pret coffee and wider breakfast range to consumers. The simple, modular design allowed for easy translation onto POSM and across digital.

The work encompassed in store and social activations along the path to purchase to encourage shoppers to buy. Alongside this Folk created a detailed shopper toolkit to offer a comprehensive ‘best practice’ guide for use of assets created.

The Pret ‘At Home’ campaign was successfully launched throughout UK retailers and ran across in store point of sale, print literature, digital and social channels.

Jamie Dundala, Innovation Brand Manager at JDE said “The Folk team were wonderfully easy to work with on the launch of our Pret at home coffee range. Translating our creative brief into best in class assets accompanied by an easy to use toolkit made it really easy to bring our portfolio to the trade.”