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Partnership Marketing: the perfect blend
Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...
Can Fulfilment be Fulfilling?
Julie Selby of Selby Marketing Services explores how clients and fulfilment houses can best work together to build effective and creative promotions As a ‘fulfilment...
Q&A with Steve Bradbery
Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...
IPM Partnership Marketing Conference
The Institute of Promotional Marketing has joined with The Partnership Panel for a one day conference titled Partnership Marketing: Creating the Perfect Blend, bringing...
IPM Diploma and Incentive and Motivation graduation
The IPM, the UK industry body for promotional marketing, has just celebrated a phenomenal 100% success rate for the 2015 intake for both its IPM Diploma and its IPM...
IPM Awards 2016 closing soon!
The entry deadline for the Institute of Promotional Marketing Awards 2016 is in just 10 days time, and agencies and brand owners who want to enter their promotional...
Mediator adds to Partnership Panel
Partnership marketing agency Mediator has announced four new recruits for its Partnership Panel, which it established in 2015 to help develop best practice, guidelines...
UK dominates IMC European Awards
UK agencies claimed more than a quarter (26%) of the total winners of the IMC European Awards 2015 last night, including The IMC Grand Prix, won by specialist...
IPM Awards 2016 opens
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2016 Call for Entries, with an updated categories list aimed at showcasing and...
Experiencing the IPM Diploma first hand
Mar 07, 2016
The IPM Diploma could be your passport to a glittering career in the promotional marketing industry, says Sophie Robertson of Spark & Fuse Three weeks ago, I...