Tag: cinema, cinema tickets, comment, competition, competitions, film, film partnership, film partnerships, Filmology, Institute of Promotional Marketing, IPM, IPM Awards, on-pack, on-pack promotion, prize draw, prize draws, prize promotion, prize promotions, shopper, shopper marketing, Sodexo, Sodexo Neon, sponsored feature
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
RNLI turns UK icons yellow to promote Mayday fundraising campaign
The RNLI is promoting its Mayday fundraising campaign, which runs throughout May, by turning UK icons, including a classic Post Office phone box, yellow, the colour of...
IPM Awards 2018 shortlist announced
The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition...
Peperami Valentine’s Day campaign launches beef variant
Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...
Sense appoints new experiential Planning Director
Award-winning experiential marketing agency Sense has appointed Dan Parkinson as Planning Director to oversee the work and development of its growing London-based...
2017’s Most Complained About Ads
KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music — was the ad which generated the most consumer complaints in 2017, according to the...
Creating award-winning campaigns needs brave clients
Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency My cousin and I share a long...
ignis names Kanhai as Business Development Manager
Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager. Kanhai has worked in the marketing...
Time to shine – IPM Awards 2018 entry opens!
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and...
Promotions with Star Power!
May 31, 2018
Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out...