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Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum.

Once Upon A Time acquires brand activation/shopper agency Toucan

Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum. Toucan has provided award...

PR company Text 100 triumphed at the IPM COGS 2017 awards ceremony today, taking the Grand Prix and also a Gold in the Innovation category for creating the world’s first pizza box which is also a playable DJ turntable.

IPM COGS 2017: Text100 wins Grand Prix for Pizza Hut playable DJ pizza box

Integrated marketing communications agency Text100 triumphed at the IPM COGS 2017 awards ceremony today, taking the Grand Prix and also a Gold in the Innovation category...

NaturZ Foods, which has been supplying independent stores with pulses, spices and rice since 2011, has launched a cinema ticket promotional reward campaign designed to thank customers for their business.

NaturZ Foods offers customers a free cinema voucher on purchase

NaturZ Foods, which has been supplying independent stores with pulses, spices and rice since 2011, has launched a cinema ticket promotional reward campaign designed to...

No matter what new technological invention, or innovation in promotion, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of Sodexo. PROMOTIONAL FEATURE

How to find the right promotional mechanic for your campaign

No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be touring family-friendly festivals this summer.

Dorset Cereals embarks on 2017 UK tour

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be...

All the companies which supply essential elements to translate great creative ideas into brilliant promotional marketing campaigns need to get their entries in for the IPM COGS Awards 2017 – the entry deadline is just three weeks away, at 23:59pm on Thursday, July 13 2017.

Only three weeks to COGS Awards 2017 entry deadline

All the companies which supply essential elements to translate great creative ideas into brilliant promotional marketing campaigns need to get their entries in for the...

David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually do

The Four Rs: measuring the effectiveness of online marketing from screen to store

David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually...

IMC European Awards 2016 trophies waiting to be handed out.

IPM Awards winners told: “Now let’s show Europe what great promotions look like”

Agencies and brands which won trophies at last week’s IPM Awards 2017 now have the chance to achieve international acclaim by entering EACA’s Integrated Marketing...

IPM Awards 2017: Sense collects the IPM Awards 2017 Grand Prix from Lord Black of Brentwood (left)

Sense’s Economist campaign wins Grand Prix at IPM Awards 2017

LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...

All the companies which supply essential elements to translate great creative ideas into brilliant promotional marketing campaigns need to get their entries in for the IPM COGS Awards 2017 – the entry deadline is just three weeks away, at 23:59pm on Thursday, July 13 2017.

COGS Awards 2017 opens for entries

  The IPM has launched The COGS Awards 2017, the recognition programme for service partners, and is encouraging members and non-members alike from business sectors...