Tag: brand activation, digital, experiential, news, promotional marketing, Savvy, shopper
Savvy delivers the goods with first augmented reality game for a convenience retailer
Leading retail and shopper marketing agency, Savvy, have created and executed the first augmented reality (AR) game for a convenience retailer. The AR Christmas Elf...
NEXT Appoints Savvy for their Christmas Experiential Campaign – Christmas Jumpers and Jammies Hit the Road
Leading retail and shopper marketing agency, Savvy, are excited to announce that it has been appointed to carry out a festive integrated, campaign for NEXT –...
Halloween spending expected to reach record £387m
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...
Brands need to leverage ‘owned media’ in-store
Packaging is a valuable media channel which brands should be using to communicate added-value messaging and promotions, argues Alastair Lockhart of Savvy As retailers...
Savvy launches live brand experience division
Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for...
Lucozade and TBK Group sparkle at IPM Awards 2018 Gala Dinner
Lucozade and TBK Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the...
Telefónica, Leo Burnett/Arc, Space win big
Telefónica, Leo Burnett/Arc and Space were crowned the big winners at The IPM Awards 2016, taking home the trophies for Brand Owner of the Year, Agency of the Year and...
Savvy: Easter spend likely to hit £775m
Shoppers expect to see retailers putting on a show over Easter, with in-store egg hunts, recipe ideas, sampling and activities for kids, according to new research from...
