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IPM Launch 51st edition of The Awards

Entries are now open for the 51st edition of IPM Awards. Searching to find and celebrate the incredible work this industry has produced over the last 18 months....

B Corps First Wealth and The Happy Prize Company team up for new referral scheme

The newly certified (2020) B Corp financial planning firm First Wealth have teamed up with a fellow B Corp The Happy Prize Company to create a set of unique experiences...

COSTA COFFEE UNVEILS “COSTA CLUB”, A NEW LOYALTY PROPOSITION WITH VALUE AT ITS HEART

Costa Coffee, the nation’s favourite coffee shop brand* has unveiled Costa Club, a new loyalty proposition with value at its heart. Originally launched in March 2010,...

N2O and Aquafresh give kids excitement for the dentist

Yes, you read that correctly! N2O and Aquafresh’s latest in-store promotional stand and giveaway at Tesco featured a clever little trick to get kids excited for the...

Covid Featured Case Study-One Million Meals from TLC Marketing

In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry’s specialism and...

Promotions With Benefits: Customer Data

The key motivation for running a consumer promotion is always business growth.  This might be stimulation of short-term sales but also an increase of brand equity...

Peanut Butter Brand ManiLife Launches first Voice Commerce Campaign through Amazon’s Alexa

A new campaign for the peanut butter brand ManiLife, using Amazon Alexa’s sales conversion beta is going live today. The innovative campaign offers peanut butter...

The most successful National BBQ Week – ever!

The Silver Anniversary, 25th National BBQ Week has finished and delivered its highest-ever performance with packed RoadShows and massive media and social coverage, with...

The Kiwi Camp is the Little Camp With a Big Impact

TWELVE Agency have just wrapped up the delivery of Old Mout Cider’s KIWI Camp at this year’s Boardmasters festival. The festival within a festival delivers a packed...

The IPM celebrates the promotional industry’s work during the pandemic

As things begin to return to a semblance of normality, the IPM looks back at some of the fantastic work delivered by its members during the pandemic months. The...