NBQW_IPM

The most successful National BBQ Week – ever!

The Silver Anniversary, 25th National BBQ Week has finished and delivered its highest-ever performance with packed RoadShows and massive media and social coverage, with delighted sponsors, all of whom have achieved massive RoI.

There was a great mix of delighted BBQ focussed sponsors and the roadshow had a reach of around 95k over 4 major foodie festivals. Across the festivals, they delivered around 145k perfect-serve samples & BarbiBags to lucky visitors. The media coverage over 330 competitions and editorial was worth £1.7m and social and their website attracted 260+ interaction. The overall campaign value was £2.04m which is over 20% above target.

Sponsorship now open for 26th National BBQ Week 2022, with half of existing sponsors already reconfirmed. https://nationalbbqweek.info

Sponsors:

Beefsteak Club – Official Wine

Birds Eye Green Cuisine – Official Plant-based

Budweiser – Official Beer

Bull’s-Eye – Official Condiment

Sainsbury’s – Official Meat

Shloer – Official Soft drink

Festivals:

Pub-in-the-Park – Warwick

Tatton Park, Knutsford Foodie Festival

Winchester Foodie Festival

Cambridge Foodie Festival