Tag: , , , , , , , , , , , , , , , ,

Peperami is tapping into the season of love with its 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant, as the ultimate dating guru to help love-struck people across the UK reach their romantic potential.

Peperami Valentine’s Day campaign launches beef variant

Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...

KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music -- was the ad which generated the most consumer complaints in 2017, according to the Advertising Standards Authority’s Top 10 ranking of the year’s most complained about ads.

2017’s Most Complained About Ads

KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music — was the ad which generated the most consumer complaints in 2017, according to the...

Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code

Top tips for running compliant promotions on social media

Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code I love social media....

Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency

Creating award-winning campaigns needs brave clients

Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency My cousin and I share a long...

Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager.

ignis names Kanhai as Business Development Manager

  Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager. Kanhai has worked in the marketing...

Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional Marketing

In promotional marketing, the devil is in the detail

Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and celebrating the best of the promotional marketing industry.

Time to shine – IPM Awards 2018 entry opens!

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and...

Kim Robinson, European Marketing Services Manager at Kraft Heinz, Mike Dando, EMEA Advertising and Promotions Manager at Epson Europe and Andrew Rae, Head of Promotions at specialist agency Black Tomato have joined the IPM board from January 2018.

New IPM Board members announced for 2018

The Institute of Promotional Marketing, the body which represents the promotional marketing industry in the UK, has welcomed three new members to its board of directors....

The IPM has announced the results of its IPM 30 Under 30 2018 search for emerging talent in the promotional marketing industry.

IPM 30 UNDER 30 2018 finalists announced

The IPM has announced the results of its IPM 30 Under 30 2018 search for emerging talent in the promotional marketing industry. The chosen candidates will now be...