Smarties to become ‘Scaries’ for Halloween


As the nights get longer and Halloween season fast approaches, Nestlé UK is launching ‘Scaries,’ a spooky edition of Smarties, which will be hitting the shelves this week. This Halloween themed treat consists of a mix of autumn coloured brown and orange Smarties. The limited edition packs see the brand logo updated to ‘Scaries’ alongside a Halloween themed design.

Stephanie Scales, Brand Manager for Smarties, Nestlé UK, said: “With Halloween sitting firmly at the top of the social calendar we are really excited to launch Scaries to get Smarties lovers in the spooky spirit and help add some hocus pocus to their parties! This is the first time we are offering Halloween themed Smarties and we are sure our fans will love this new ghostly version of their favourite sweets.”

Scaries will be available from 6th September in Asda stores across the country and in selected Tesco stores from 3rd October.

The introduction of these limited edition Smarties follows the incredibly popular Unicorn Smarties and orange flavoured Smarties in a variety of special formats beginning with giant tubes last Christmas and now available in sharing bags.