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United Biscuits is relaunching and extending of its range of Sticky Pudding Cakes with a prize promotion with trips to New York or Jamaica as star prizes.

McVitie’s cakes run holiday prize promo

United Biscuits is re-launching and extending its range of Sticky Pudding Cakes and is supporting the move with an on-pack promotion offering consumers the chance to win...

Weetabix is relaunching its Weetabuddies campaign in partnership with Cartoon Network. The campaign aims to get kids to eat a healthy nutritious breakfast.

Weetabix links with Cartoon Network

Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters,...

Kraft Heinz US is linking with the NHL, NHL PLayers Association NBC Sports Group and USA Hockey to find America's most passionate ice hockey community.

Kraft Heinz, NHL: Kraft Hockeyville USA

Kraft Heinz in the US is linking with the National Hockey League, the National Hockey League Players’ Association (NHLPA), NBC Sports Group and USA Hockey to find...

Kellogg’s will be marking its official partnership with Team GB for the Rio 2016 Olympic Games with a range of promotional activities, including a massive £15,000 prize trip to the games.

Kellogg’s plans Rio 2016 promotions

Kellogg’s will be marking its official partnership with Team GB for the Rio 2016 Olympic Games with a range of promotional activities, including a massive £15,000...

Mondelēz International is to run a trade promotion in Spring 2016 offering retailers stocking its Gooless Cadbury Creme Egg range the chance to win up to £250 in a ‘shelfie’ competition.

Cadbury Creme Egg trade ‘shelfie’ comp

Mondelēz International is to run a trade promotion in Spring 2016 offering retailers stocking its Gooless Cadbury Creme Egg range the chance to win up to £250 in a...

Peperami, sponsor of the Professional Darts Corporation, is launching a social TV channel with live content from the William Hill World Darts Championships.

Peperami Darts social TV channel

Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the...

Arla Foods UK is calling on UK consumers to buy its dairy products and support its farmers with its ‘White Wednesdays’ campaign.

Arla ‘White Wednesdays’

Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide to buy its dairy products and support its farmers. It has introduced a...

Premium hand-cooked crisp brand Tyrrells is launching its first ever integrated campaign to raise awareness and drive further brand growth within the UK.

Tyrrells first ever integrated campaign

For the first time in its 13 year history, premium hand-cooked crisp brand Tyrrells is launching a brand new integrated campaign to raise awareness and drive further...

McCain is backing the launch of McCain Roasts frozen roast potatoes with a shopper marketing campaign in Iceland giving away £1.6m of roasting trays.

McCain £1.6m free Roast Trays

Frozen food company McCain is backing the launch of its new McCain Roasts frozen roast potatoes with a shopper marketing campaign in Iceland which aims to give away...