Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London, serving a range of Creme Egg inspired recipes, to highlight the return of the Easter seasonal product.
The Café includes a takeaway area which is specifically designed for Creme Egg lovers who are short on time with an offering of Creme Egg Toasties to go – two pieces of toast with a Crème Egg sandwiched between them.
Other twists on classic British egg recipes include Egg & Soldiers – a Creme Egg cracked open with toast soldiers for dipping in the fondant inside – Creme Egg Tray Bake and Strawberries and Creme (Egg).
Upstairs is a sit-in eating area and a mini interactive ball pool.
The Creme Egg café opened on January 22 and will stay open until March 6 on Fridays between 5.00pm – 9.00pm and Saturdays and Sundays between 2.00pm – 6.00pm.
Cadbury, which is owned by global snack food group Mondelez, started selling pre-booked tickets for the sit-in Café in mid-January and these have all sold out: there are a limited number of walk-ins spaces available every day on a first come, first served basis.
Laura Mimoun, brand manager for Cadbury Creme Egg, says: “We’re so excited to bring this celebration of all things Creme Egg to life through the launch of our very first Creme Egg Café. Every year, fans tell us how excited they are that Creme Eggs are back on shelves – so we wanted to celebrate the nation’s love for the product in a fun and cheeky way, that only Creme Egg can. The launch of the café is the perfect place to do this and we hope people will have a truly cracking time tucking into the gooey yumminess.”
The Cadbury Creme Egg cafe is at 26 Greek Street in London’s Soho.