Tag: AB InBev, alcohol, celebrity endorsement, Corona, entertainment marketing, event marketing, experiential, music, sponsorship
Bakermat launches Corona SunSets
This summer, Mexican beer Corona is bringing its SunSets Festival to the UK with London’s first ever beach music festival. Dutch melodic and deep house DJ and producer...
Hooper’s sponsors Summer Nights films
Hooper’s Alcoholic Fruit Brews is sponsoring the Summer Nights Film Festival, a series of outdoor screenings of popular films in heritage locations. The 2016...
Shell runs 2016’s largest branded UK festival
Shell’s Make the Future Festival, taking place from June 30th to July 3rd on a site the size of four football pitches in London’s Olympic Park, is set to be the...
Britvic Waterloo drive for Robinson’s
Britvic has collaborated with M/Six and Kinetic, global leader in planning and buying out-of-home (OOH) media, for a Robinson’s campaign to transform the area around...
Grace Foods appoints Trigger
Experiential agency Trigger! thinkpeople will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial...
Economist ‘ugly fruit’ smoothies
The Economist newspaper has launched a new execution in its ‘Discomfort Food’ experiential strategy offering consumers free nutritious smoothies made from fruit and...
Hyundai EURO 2016 gaming experience
Hyundai Motor is launching a one-of-a-kind ‘FanDome’ football gaming experience, played out by some of YouTube’s biggest influencers in front of a live crowd, as...
innocent inspires people to ‘exercise wild’
Drinks brand innocent is running a new ‘real world’ campaign for innocent Coconut Water, with the theme of changing how people see exercise and related habits...
Make participation your ultimate goal
Rather than just looking to reach their target audience, brands should aim to get them more deeply involved, says Pete Davis at Get Me Media. If brands struggle with one...
How to judge an experiential idea
Jun 30, 2016
Coming up with a great concept is vital to the effectiveness of an experiential campaign. Hayley James, Account Director at integrated agency Sense, sets out three key...