Sense London, the integrated and experiential agency, has poached Cannes Award-winning Creative Director Andy Day to lead the company’s expanding creative department.
Day brings 20 years’ experience to the role across a wide range of sectors and disciplines at both traditional and non-traditional agencies.
Day joins Sense from Cheil UK where he was a Creative Director and one of the creative team responsible for We Are David Bailey, the company’s Cannes Gold winning campaign for Samsung. He also led design on Cheil’s most recent Cannes success RE:Shakespeare, which picked up awards in both the UX and digital craft categories. Previous to Cheil, Day held senior creative roles at integrated agencies Draftfcb and Joshua and independent planning shop Naked Communications.
“I’m incredibly excited to take up this new challenge with Sense,” said Day. “Engaging consumers in the real world is an increasingly important part of brand thinking globally and Sense is pushing the boundaries and setting the agenda in this area. This thinking demands an increasingly creative and integrated multi-channel approach. I’m looking forward to helping Sense further shape their offer providing real solutions that connect people to brands in powerful and memorable ways.”
Sally McLaren, Sense Board Director, said of Day’s appointment: “We’re excited to have Andy on board. He brings a depth of experience across both creative and design that strengthens our creative offer, further bolstering our ability to respond to client briefs in new and challenging ways. It further shows our intent to help our clients connect more deeply and purposefully with their audiences through our ‘real world’ creative thinking model.”
Sense London is an award-winning brand experience agency that specialises in helping brands cross the divide between digital, advertising and the real world, creating authentic communications across the marketing spectrum. It manages all aspects of campaigns from strategy through creative and execution to staffing and evaluation.