Tag: brand experience, company news, digital experiential, experiential, experiential marketing, industry news, Institute of Promotional Marketing, IPM, IPM Awards, Savvy
Savvy launches live brand experience division
Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for...
Omnicom creates global ‘borderless experiential network’
Marketing services group Omnicom has created a new ‘Global Experiential Practice Group’, a network consisting of its market-leading experiential agencies,...
Big brands get behind 22nd National BBQ Week
Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a...
Travel hubs as platforms for brands to engage consumers
Travel hubs offer fantastic spaces for a full spectrum of promotional activity ranging from sampling to immersive experiential activations, says Andrew Bodwick of...
Using experiential to engage and involve Millennials drives travel bookings
“Tell me and I forget, teach me and I may remember, involve me and I learn” should be the mantra for travel marketers targeting Millennials, says Lucy Gillions of...
Financial Times plans major brand experience campaign for FT Weekend
The Financial Times plans to invest heavily in a brand experience campaign this summer, aimed at supporting its recently-launched global marketing push for the FT...
innocent Super Smoothies show drinkers how to live on the bright side
Drinks brand innocent is using experiential marketing to show consumers how to live on the bright side, by bringing the brand’s latest Super Smoothie ad to life in...
IPM Awards 2018 shortlist announced
The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition...
How food and drink sampling must adapt to consumer and marketer needs
May 08, 2018
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...